NorthbyNorth: AR virtual showroom

NorthbyNorth: AR virtual showroom

Choosing the right type of furniture, let alone premium quality handmade furniture, is a daunting prospect, whether you are buying furniture for restaurants, cafes or bars, or you want to treat yourself to some luxury bamboo patio furniture, it is a fairly large financial commitment.

So, what would you say if we told you that it is now possible for you to see how every piece of NorthbyNorth’s Danish design furniture would look like in 3D in your own sitting room, lobby or garden? Imagine… It would eliminate mistakes that can cost both time and money, buying, trying and then going through the hassle of returning.

Augmented Reality

An advocate of achieving the highest levels of customer satisfaction, NorthbyNorth’s website now incorporates the vey latest Augmented Reality technology to allow you to try the furniture before you buy. It may seem extremely high tech, but it is very easy to use and it provides the see the products in a real-life situation in order to make an informed decision.

For example, prior to the implementation of AR, if you were considering ordering a set of large bamboo chairs, tables or daybeds it would be necessary to take a chance that the pieces you are choosing would be the best fit. With the AR technology, you can try as many different pieces of furniture as you like to see which would suit the space.

How it works

Firstly, let’s explain exactly what AR does… In simple terms it replaces the flat two-dimensional photos on a website and replaces them with 3D images. In order to explore how NorthbyNorth’s bamboo furniture will look in your space, you just need a mobile phone.

The first step is to open (unlock your phone) and scan the QR code (this can be done via your camera) which will instantly take you to the application. The really interesting features is that you have the opportunity to place the piece of furniture exactly in the position that you want to see it. You also have the ability to zoom in and out and rotate a product. A simple step by step guide video is available on our website. Click here to see the video. 


Apart from the fun factor, the main advantages have already been mentioned, the application saves time and money. It is also in keeping with NorthbyNorth’s ethos of sustainability, by allowing customers to see the pieces of furniture in 3D in their own space, prevents ordering in error and prevents unnecessary shipping activity, which is good for the environment and the customers bank account.

View in greater detail

The high quality of the 3D images allows for greater details, it is possible to clearly see small elements of the design and construction, such as bolts, angles, leg shape and finishes, and it is also possible to see the underside of each item.

A word of appreciation

It has been possible to implement this fantastic technology due to our partnership with Nextech AR. Working together we have fully integrated their innovative technology into our website to provide visitors with a more exciting shopping experience.

But don’t take our word for it, visit our website at to experience it for yourself.

If you would like any further information about NorthbyNorth’s bamboo furniture design please contact

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